Every year, thousands of people flock to downtown Roswell to experience what’s become one of the City’s premier events, Alive in Roswell. Hosted by the City of Roswell and made possible by presenting sponsors Gate City Brewing Company and Carl Black Buick GMC, this energizing festival offers unique opportunities for sponsors to highlight their businesses and their commitment to the community to thousands of residents and visitors.

Alive in Roswell is a free family-friendly monthly festival held every third Thursday evening (5-9 PM) from April through October. The festival is held concurrently on Historic Canton Street, East Alley, at Historic Roswell Town Square, and at the Interactive Zone on the grounds of City Hall. Free regular trolley service connects the venues.

The festival features live bands, food trucks, hundreds of interactive vendors, kids’ games and entertainment, and enjoys participation from the many boutiques, small businesses and restaurants surrounding the venues.

Event entertainment is provided by Atlanta Plays It Forward, a not-for-profit organization dedicated to supporting worthy charitable/community organizations, by providing high quality musical entertainment.